At North Georgia Roots, we’re more than just a landscaping and construction company — we’re a family-run business grounded in tradition, hard work, and a deep love for the outdoors.

Brothers Jaz and Rolando Franco founded North Georgia Roots after years of learning the trade from their father, who instilled in them the value of quality craftsmanship and dedication to every detail. What began as a simple lawn care service has grown into a full-scale outdoor construction and maintenance company known for transforming ordinary spaces into stunning, functional outdoor environments.

For over 13 years, we’ve proudly served Gainesville and the surrounding North Georgia communities, offering expert services in lawn care, concrete flatwork, pavers, fencing, grading, tree removal, and more. Every project we take on reflects our strong family values and our commitment to delivering lasting beauty and durability.

At North Georgia Roots, we treat every property like it’s our own—because this isn’t just where we work. It’s where we grew up. It’s home.